Gong is revenue intelligence software that records and analyses your team’s calls for coaching and forecasting, priced by quote. Avoma and Salesloft are close alternatives for call recording and insights. SalesCloser covers a different job: your AI sales team talks to leads by phone, chat, voice and video, demos the product and books the qualified meetings, alongside your call analysis tool.
Gong is revenue intelligence software: it records and analyses your team’s calls, meetings and emails to coach reps and forecast deals. Teams looking for an alternative usually want one of two things: a lighter or cheaper way to record and analyse calls, or an AI that holds the sales conversation itself.
Here is what Gong offers, the main alternatives, and where SalesCloser fits. Competitor details come from each vendor’s own website, checked in November 2026.
What Gong offers
Gong calls itself a revenue AI operating system. It captures every customer interaction, analyses what is working, and automates what happens next, with tools to speed up deals, predict pipeline risk and churn, automate handoffs and enable reps at scale.
Gong does not publish list prices. Its pricing page says licenses are priced per user, plus a platform fee based on the number of users, with a custom proposal from its team.
Gong alternatives at a glance
| Tool | Best for | What it does |
|---|---|---|
| SalesCloser | Talking to inbound and outbound leads live | Phone, website chat, voice and video; demos, qualifies, books and hands off |
| Gong | Larger revenue teams that want call analysis, coaching and forecasting | Records and analyses interactions, deal and churn risk, forecasting, enablement |
| Avoma | Smaller teams that want meeting notes and call insights at a published price | Recording, transcripts, AI notes, CRM updates; coaching and forecasting add-ons |
| Salesloft | Teams that want cadences and conversation insights in one platform | Cadence, Conversation Intelligence, Deals, Rhythm, Clari Forecast |
Avoma is an AI meeting assistant that records, transcribes and summarises calls and updates your CRM, from $19 per recorder seat a month billed annually, with conversation and revenue intelligence add-ons at $29 a seat. Salesloft combines cadences with conversation intelligence and Clari Forecast, priced by quote.
Where SalesCloser is different
Gong and similar tools are built to learn from the calls your reps make: they record, analyse and coach. SalesCloser is your AI sales team for the conversation itself.
- It talks to the buyer. When a lead replies, calls or visits your website, the agent talks with them by phone, website chat, browser voice or video, and WhatsApp.
- It runs the demo. On a browser video call, the agent shares your product demo videos on screen and answers questions as the buyer watches.
- It calls your lists. Outbound campaigns call leads inside your calling hours, retry, leave voicemails and book callbacks.
- A clean handoff. It books on Calendly or Cal.com, writes the summary to HubSpot, Pipedrive, Zoho CRM, Zendesk or GoHighLevel, and brings a rep into the live call when a buyer is ready.
- It works alongside call analysis. SalesCloser does not forecast or coach reps, so many teams keep a conversation intelligence tool for their people and let the agent handle the first conversations.
What that looks like: a SaaS team keeps Gong to coach its account executives. Prospects who reply “tell me more” or book through the website get a SalesCloser agent on video, which shows a short demo, asks about team size and timeline, and books the qualified ones with an account executive.
How to choose
- Pick Gong if you run a large sales team and want call analysis, coaching and forecasting in one system.
- Pick Avoma or Salesloft if you want lighter call recording and notes, or call insights bundled with cadences.
- Add SalesCloser when leads reply, call or visit and nobody talks to them fast enough, or when you want the demo to start in the first conversation.
What to check before you choose
- Ask how the quote is built: seats, products included, and contract length.
- Check which channels each tool handles live, and which it only schedules for a rep.
- Email, calling and consent rules stay your responsibility with any vendor.
For a wider view, read our guide to AI sales engagement and the best AI sales agents in 2026. To see an agent talk to your leads, book a SalesCloser demo.
Frequently asked questions
What is Gong?
Gong describes itself as a revenue AI operating system that captures and analyses customer interactions to help teams speed up deals, predict pipeline risk and churn, automate handoffs and coach reps.
How much does Gong cost?
Gong does not publish list prices. It prices licenses per user plus a platform fee based on the number of users, through a custom proposal.
What is the best Gong alternative?
For call recording and analysis, Avoma and Salesloft are close alternatives. If you want an AI that holds the live conversation with leads by phone, chat, voice and video, demos the product and books meetings, SalesCloser covers that part.
Does SalesCloser record and summarise calls?
SalesCloser saves a summary of every conversation its agent holds and writes it to your CRM. It does not record and coach your human reps’ calls the way Gong does, so many teams use both.
Does SalesCloser connect to my CRM?
Yes. HubSpot, Pipedrive, Zoho CRM, Zendesk and GoHighLevel connect from inside SalesCloser, and other tools connect through Zapier, webhooks or the API.