“Unlock a powerful CRE pipeline using AI for Commercial Real Estate Prospecting to automate owner and tenant outreach, qualify leads, and book more meetings.”
The phone feels like it weighs a hundred pounds. You’re staring at a list of a thousand property owners, your screen glowing with names and numbers. You take a sip of coffee, clear your throat, and dial the first number. Voicemail. Next call. “Not interested.” Next call. A gatekeeper who’s a master of shutting down sales calls. Two hours later, you’ve had maybe two lukewarm conversations and have nothing to show for it but a caffeine headache.
This is the daily grind for so many in commercial real estate. We call it “smiling and dialing.” It’s a brute-force method that has been the backbone of the industry for decades. It’s a numbers game, they say. Make enough calls, and you’ll eventually find a deal. But at what cost? The burnout is real. The inefficiency is staggering. You’re a highly-skilled professional, an expert in market trends, negotiation, and deal structuring. Yet, you spend a massive chunk of your day doing the high-volume, low-return work of a telemarketer.
What if you could skip that part entirely? Imagine starting your day not with a cold call list, but with a calendar already populated with qualified meetings. Imagine spending your time analyzing properties, advising clients, and closing deals, rather than chasing down decision-makers. This isn’t a fantasy. This is the new reality made possible by a strategic application of technology. It’s time to stop dialing and start dealing. This guide will show you how to use AI for commercial real estate prospecting to completely transform your workflow, build a CRE pipeline on autopilot, and reclaim your most valuable asset: your time.

The Grind of the Old Way vs. The Speed of the New Way
To truly grasp the impact AI brings, we need to honestly examine the old way of doing things. The traditional model of CRE lead generation is built on a foundation of manual labor. It’s a process that has remained essentially unchanged for fifty years.
The Traditional Prospecting Playbook
- Manual List Building: You or an assistant spends hours, even days, combing through public records, expensive databases like CoStar or Reonomy, or your company’s outdated CRM. You pull together a list of properties that fit your niche—office buildings between 50,000 and 100,000 square feet in a specific submarket, for example. You then have to cross-reference this information to find the actual owner, often hidden behind an LLC, and then hunt for a phone number that might or might not be correct. It’s a tedious, error-prone process.
- The “Smile and Dial” Marathon: With your list finally ready, the real “fun” begins. You block out three to four hours on your calendar every single day for cold calling. The goal is volume. You plow through the list, facing a barrage of obstacles.
- Gatekeepers: Receptionists and executive assistants are trained to shield decision-makers from calls like yours. You develop scripts and tactics to get past them, but it’s a constant battle.
- Voicemails: You leave dozens of voicemails a day, knowing full well that less than 1% will ever be returned. You craft the perfect 30-second message, but it mostly goes into a digital black hole.
- Wrong Numbers & Bad Data: A significant portion of your list is outdated. People have moved, sold the property, or the number is simply incorrect. Every one of these is a wasted dial and a drain on your motivation.
- Flat-Out Rejection: Most people you do reach simply aren’t interested. They’re not in the market, they’re happy with their situation, or they just don’t want to talk to you. It takes thick skin to handle this all day.
- The Follow-Up Nightmare: For the rare prospect who shows a glimmer of interest—”Call me back in six months”—you have to create a reminder, log the call in your CRM, and remember to follow up. Multiply this by a few dozen prospects, and managing your follow-up schedule becomes a job in itself. Missing a single follow-up could mean losing a multi-million dollar deal.
The result of all this effort? It’s a game of inches. An exceptional day might yield one or two decent conversations. A great week might land you one qualified meeting. You spend 80% of your time on prospecting activities that generate maybe 20% of your actual business. It’s a model that rewards persistence but punishes efficiency. It’s why so many talented brokers burn out and leave the industry.
The AI-Powered Prospecting Engine
Now, let’s contrast that with a modern strategy using AI for commercial real estate prospecting. The focus shifts from manual labor to strategic oversight. You become the pilot, and the AI serves as your tireless co-pilot, handling the monotonous and repetitive tasks with superhuman efficiency.
- Strategic List Curation: Your role in list building changes. Instead of manually digging for data, you focus on defining the perfect target. You still utilize powerful CRE brokerage tools and databases, but your goal is to create the most extensive, high-quality list possible. You’re not worried about having 5,000 contacts, because you won’t be calling them yourself. You can compile a list of every industrial property owner in a three-county area or of every tenant whose lease is projected to expire within the next 24 months. You focus on the what and who, not the how.
- Intelligent Scripting: You spend a small amount of time upfront crafting a few powerful, information-gathering scripts. These aren’t complex, salesy pitches. They are direct, respectful, and designed to accomplish one thing: qualify the prospect. You create a simple decision tree for the AI to follow based on the prospect’s answers.
- Automated Outreach Execution: This is the game-changer. You upload your massive list and your scripts into an AI platform like SalesCloser.ai. You hit “Go.” The AI agent begins dialing hundreds, if not thousands, of numbers per hour.
- It Navigates Systems: The AI instantly gets through phone trees (“Press 1 for sales…”).
- It Engages Gatekeepers: The AI uses conversational language to interact with receptionists, asking for the right person by name.
- It Never Gets Tired: The AI makes calls from morning to night without needing a break, a cup of coffee, or a motivational speech. It has no fear of rejection and treats the 1,000th call with the same energy as the first.
- It Qualifies and Collects Data: When it reaches a decision-maker, the AI asks your key questions. “Is your lease expiring in the next 18 months?” “Are you aware of your property’s current market value?” “Have you considered a sale-leaseback?” It records the answers, turning a cold list into a database rich with market intelligence.
- Meetings Appear on Your Calendar: When the AI identifies a qualified, interested prospect who agrees to a meeting, it syncs with your calendar and books the appointment directly. You receive a notification with the prospect’s details and a transcript or recording of the AI’s conversation.
Your day is no longer about the grind of finding opportunities. It’s about acting on them. You’ve successfully managed to scale prospecting efforts in a way that’s impossible for a human to do alone. You can focus on what you do best: building relationships, providing expert advice, and closing deals.
Part 1: Building the Ultimate Prospecting List
The old saying “garbage in, garbage out” has never been truer than in AI-powered prospecting. Your AI agent is only as good as the list you feed it. A poorly constructed list will lead to wasted effort, even for an AI. A clean, targeted, and well-researched list is the fuel for your entire lead generation engine. Let’s break down how to build a list that will get you incredible results.
Step 1: Define Your Ideal Prospect Profile (IPP)
Before you pull a single piece of data, you need to know exactly who you’re looking for. Get granular. The more specific you are, the more effective your campaign will be. Think about the best deals you’ve ever closed. What did they have in common?
For Property Owner Outreach:
- Asset Class: Are you targeting industrial, office, retail, multifamily, or a specialty niche, such as medical office or self-storage?
- Geographic Location: Be specific. Don’t just say “Dallas.” Say “Industrial properties in the Brookhollow Industrial District of Dallas.”
- Property Size: What’s your sweet spot? 20,000-50,000 sq. ft. warehouses? 100+ unit Class B apartment buildings?
- Owner Type: Are you looking for institutional owners (REITs, private equity), private investors, or owner-users? Each type has different motivations and pain points.
- Ownership History: How long have they owned the property? An owner who has held a property for 10 years or more might be more open to a sale discussion than someone who bought it last year.
For Tenant Representation Outreach:
- Industry: Are you targeting law firms, tech startups, logistics companies, or medical practices?
- Company Size: How many employees do they have? This is an excellent indicator of their square footage needs.
- Current Location: Are they in a specific submarket you specialize in? Are they in a building where you know leases are expiring?
- Lease Expiration Data: This is the golden ticket. Knowing a company’s lease is expiring in the next 12-24 months makes your call incredibly timely and relevant.
Step 2: Choose Your Data Sources
Once you have a crystal-clear IPP, it’s time to find the data. There are several excellent sources, and often the best approach is to combine them to create a comprehensive list.
- Subscription-Based CRE Databases: These are the heavy hitters and an essential part of any serious broker’s toolkit.
- CoStar: The 800-pound gorilla. It has extensive data on properties, ownership, tenants, and lease comps. It’s expensive but often considered the industry standard.
- Reonomy: Excellent for obtaining accurate ownership information, particularly for properties held in LLCs. It uses AI to pierce the corporate veil and identify the individuals behind the entities.
- ProspectNow: Another great tool that predicts which properties are likely to sell in the next 12 months using a proprietary algorithm. It also provides owner contact information.
- Public Records: Don’t overlook the power of public information. County appraisal district websites, tax records, and deeds can be a goldmine. This method is more manual but can uncover properties and owners that aren’t actively marketed on the major platforms. It’s a great way to find off-market opportunities.
- Business Directories and Data Providers: For tenant outreach, sources like LinkedIn Sales Navigator, ZoomInfo, or Seamless.ai are invaluable. You can search for companies by industry, size, and location, and then find contact information for key decision-makers, such as the CEO, COO, or Director of Real Estate.
- Your Own CRM: Your most valuable list might be the one you already have. Go through your database of past clients, old leads, and industry contacts. These are warm leads who already know you. Running an AI campaign on this list can re-engage people you haven’t spoken to in years and uncover new opportunities.
Step 3: Extract and Clean Your Data
This is a critical step that many brokers skip. Pulling the data is one thing; making it usable is another. Your goal is a clean spreadsheet (a CSV file is usually best for uploading) with clearly labeled columns: First Name, Last Name, Company Name (or LLC Name), Phone Number, Property Address, etc.
- Data Hygiene: Review the list and identify any apparent errors. Remove duplicates. Standardize formatting (e.g., make sure all phone numbers are in the same format). Use spreadsheet formulas to separate full names into “First Name” and “Last Name” columns if needed.
- Prioritize Phone Numbers: Your AI calling agent needs phone numbers. If your list is missing them, consider using a data enrichment service (like the providers mentioned above) to append the necessary contact information. A direct dial number is always better than a main company line.
- Segmentation: Don’t just lump everyone into one giant list. Segment your lists based on your IPP (Internal Process Protocol). For example, maintain one list for industrial property owners in County A and another for office tenants with leases expiring in the fourth quarter of the following year. This allows you to tailor your scripts and approach for maximum relevance. A slightly different question or value proposition can make a huge difference.
Building your list is the foundational work that sets up your entire automated campaign for success. It requires a strategic, thoughtful approach. By focusing on creating a high-quality, targeted list first, you ensure that your AI agent is spending its time discussing the most relevant topics with the right people.
Part 2: Scripting Calls That Get Meetings, Not Hang-Ups
Your AI agent is ready to make thousands of calls on your behalf. But what is it going to say? The script is the heart of your campaign. A bad script will get you thousands of “no’s” very quickly. A great script, however, will consistently identify opportunities and book more property tours and meetings than you ever could on your own.
The goal of an AI prospecting script is not to sell, negotiate, or build deep rapport. The goal is singular: to identify a qualified prospect and schedule a follow-up conversation with you, the expert. The AI is a qualification tool, not a closing tool. Therefore, your scripts should be concise, direct, and focused on gathering key information.
The Anatomy of a Winning AI Script
Every effective script, whether for owners or tenants, shares a few core components.
- The Pattern Interrupt: The first 3-5 seconds of a cold call are crucial. The prospect is immediately trying to categorize you and, most likely, dismiss you. You need to break their pattern. Avoid cliché openings like, “Hi, my name is John, and I’m a broker with XYZ Realty…” Instead, try something more direct and disarming.
- A Quick, Clear Introduction: State who you are and why you’re calling, but do it in a way that establishes credibility and relevance.
- The Key Qualifying Question(s): This is the most essential part of the script. These questions are designed to uncover needs, pain points, or timing issues. The answers to these questions are the data points that tell you whether this lead is worth your time.
- The Call to Action (CTA): If the prospect is qualified, the CTA is simple: schedule a meeting. The AI should make this as frictionless as possible. “It sounds like it might be productive for us to talk. I work with [Broker’s Name]. They are an expert in this market. Are you free Tuesday at 2 PM or Thursday at 10 AM for a brief introductory call?”
- Handling Objections: Plan for common brush-offs, such as “I’m not interested,” “We’re happy where we are,” or “Just send me an email.” Your AI needs a simple, pre-programmed path to follow for each of these.
Script Example 1: Property Owner Outreach (To Identify Potential Listings)
Goal: Identify potential listings by finding owners who are curious about their property’s value or might be considering a sale.
IPP: Owner of a 30,000-80,000 sq. ft. industrial building in the O’Hare submarket of Chicago, owned for 7+ years.
The Script:
- AI: “Hi, is [Owner’s Name] available?”
- (Once connected to the owner…)
- AI: “Hi [Owner’s Name], my name is Alex. I’m calling from the office of [Your Name], a top industrial property specialist here in Chicago. We were just analyzing recent sales in the O’Hare submarket, and your property at [Property Address] was brought to our attention. My question is simple: with industrial property values at all-time highs, are you aware of what your building is currently worth in today’s market?”
Deconstruction:
- Pattern Interrupt: It doesn’t sound like a typical sales call. It sounds like an update or a piece of market intelligence.
- Credibility: “Top industrial property specialist” immediately establishes you as an expert. Mentioning their specific property address shows you’ve done your homework.
- Key Question: This is a brilliant, non-threatening question. It’s not “Do you want to sell?” It’s “Are you informed?” It taps into a property owner’s natural curiosity and a bit of FOMO (fear of missing out) on high valuations.
- Possible Paths:
- If Yes (“Yes, I have an idea”): AI follows up: “Great. Many owners we speak to are surprised at the premium buyers are paying for well-located assets right now. Would it be valuable to schedule a 15-minute call with [Your Name] next week to compare your number with what the real-time data is showing?”
- If No (“No, I haven’t looked recently”): AI follows up: “No problem at all. That’s exactly why I’m calling. Based on recent comps, the value may be significantly higher than you think. [Your Name] has set aside some time next week to provide a complimentary, no-obligation valuation for owners in the area. Are you available Tuesday at 3 PM for a quick chat?”
- If Not Interested: AI responds politely: “I understand. Is it okay if we check back in with you in about six months to see if anything has changed?” (This is a great way to log data for a future follow-up campaign).
Script Example 2: Tenant Representation Outreach (To Fill Commercial Vacancies)
Goal: Identify companies whose leases are expiring and who might be open to exploring new options, helping you fill commercial vacancies.
IPP: CEO or COO of a tech company with 50-100 employees currently located in a Class B office building in Austin, TX.
The Script:
- AI: “Hi, may I speak with [Decision-Maker’s Name]?”
- (Once connected…)
- AI: “Hi [Decision-Maker’s Name], my name is Alex. I’m with [Your Name]’s office, an office tenant representation specialist here in Austin. Our research indicates that your lease at [Current Building Address] may be up for renewal within the next 18 months. Is that correct?”
Deconstruction:
- Direct and Data-Driven: This opener establishes relevance. Immediately, you’re not just calling out of the blue; you’re calling with specific information.
- Key Question: This is a simple yes/no question that gets right to the point. The timing of a lease expiration is the single most important qualifying factor for a tenant rep broker.
- Possible Paths:
- If Yes (“Yes, that’s about right”): AI follows up: “Perfect. We’re currently helping several tech companies in your position explore the market. Some incredible new developments are offering aggressive concession packages that you likely won’t find with your current landlord. Would you be open to a brief call with [Your Name] to get a quick overview of the market and see how it compares to your renewal options?”
- If No (“No, we just renewed” or “That’s incorrect”): AI responds: “My apologies, our data must be out of date. Can I ask when your current lease actually expires so we can update our records and reach out at a more appropriate time?” (This is a fantastic way to correct and enrich your data for future campaigns).
- If “We’re just going to rene,w”: AI counters gently: “That’s certainly the easiest option. However, we find that 90% of the time, we can create leverage with your current landlord by introducing market competition, often resulting in a significantly better deal for you, even if you choose to stay. [Your Name] would be happy to explain how that works on a quick 10-minute call. How does your calendar look for Thursday morning?”
Crafting these scripts takes thought, but you only have to do it once. You can test different variations, see which questions get the best responses, and continuously refine your approach, all while the AI does the heavy lifting. This transforms scripting from a guessing game into a data-driven science.
Part 3: The Engine Room: Automating Your Outreach with SalesCloser.ai
You’ve built your perfect list. You’ve crafted your intelligent scripts. Now it’s time to put it all together and unleash the engine that will run your prospecting 24/7. This is where a dedicated AI platform like SalesCloser.ai comes in. Think of it as the ultimate CRE brokerage tool explicitly designed to automate outreach to property owners and tenants at a scale you’ve never imagined.
Using a platform like this is not about replacing the broker; it’s about augmenting the broker. It’s about taking the 80% of prospecting work that is repetitive and low-yield and handing it off to a machine that is built for that exact purpose. This frees you up to focus on the 20% of activities that require your human expertise, such as strategy, negotiation, relationship building, and closing.
How It Works: A Step-by-Step Guide
The process is straightforward and designed to get you up and running quickly.
Step 1: Upload Your Contact List
You take the meticulously cleaned and segmented CSV file you created in Part 1 and upload it directly into the SalesCloser.ai platform. You can upload thousands, or even tens of thousands, of contacts at a time. The platform will map the columns (First Name, Company, Phone, etc.) so the AI agent can personalize each call. For instance, the AI can reference the specific property address for an owner or the company name for a tenant.
Step 2: Configure Your AI Agent and Script
This is where you bring your scripts to life. You’ll use the platform’s interface to build out the conversation flow.
- Choose a Voice: You can select from a variety of AI voices that sound astonishingly human. They have natural inflections, pauses, and tones, ensuring the conversation doesn’t sound robotic.
- Input Your Script: You’ll enter your opening lines, key qualifying questions, and responses to common objections. You can create a branching logic. For example, if the prospect mentions that their lease is expiring, ask to schedule a meeting to discuss the details. IF the prospect says they aren’t interested, THEN ask for a better time to call back.
- Set the Goal: You define the objective of the campaign. For a CRE broker, this is almost always to “Book a Meeting.”
Step 3: Sync Your Calendar
You connect your Google Calendar or Outlook Calendar to the platform. This is crucial. When the AI agent has a successful conversation with a qualified prospect who agrees to a meeting, the AI can see your real-time availability. It will then offer specific time slots (“Does Tuesday at 2 PM work?”) and, upon confirmation, book the meeting directly on your calendar without requiring any action on your part.
Step 4: Launch the Campaign
This is the easiest step of all. You review your settings, select the contact list you want to call, and click “Launch.” That’s it. Your AI agent is now active. It begins dialing through your list at an incredible pace. It works tirelessly in the background while you are out on property tours, in client meetings, or analyzing deals. It will never call in sick, have a bad day, or get discouraged by rejection.
Step 5: Watch the Results Pour In
Instead of a list of prospects to call, your dashboard now shows you real-time results.
- Live Analytics: You can view the number of calls made, the number of conversations held, and the outcomes achieved.
- Meeting Notifications: You get an email or notification the moment a meeting is booked. It includes the prospect’s name, contact information, and a full transcript and audio recording of the AI’s conversation. You can review the entire interaction before speaking to them, providing you with incredible context for your call.
- Enriched Data: The platform logs the disposition of every single call. You’ll see who wasn’t interested, who requested a callback in six months, and which numbers were invalid. Your initial list is automatically cleaned and enriched with fresh intelligence from every conversation. Your “Not Interested” list from today becomes your “Warm Follow-Up” list for a new campaign in a year.
This is what tenant representation automation and owner outreach automation look like in practice. It’s a closed-loop system that doesn’t just make calls; it qualifies, schedules, and generates data, allowing you to refine and improve your prospecting efforts continuously. You are no longer just a broker; you are the manager of a sophisticated lead-generation system.
Putting It All Together: A Real-World Scenario
Let’s make this tangible. Meet David, a CRE broker specializing in multi-tenant industrial properties in the Phoenix market. For years, David’s business relied on his grit and a massive amount of cold calling. He was successful, but he was also capped. There were only so many hours in the day he could spend dialing.
David decides to try an AI-powered approach.
- The List: David uses Reonomy and his own CRM to build a hyper-targeted list. His IPP is specific: owners of industrial properties between 50,000 and 200,000 square feet in the Southwest Phoenix submarket who have owned their property for more than eight years. He pulls a list of 2,500 such contacts.
- The Script: He uses a script very similar to the one in our property owner example. The key question is: “With the massive demand for industrial space in Phoenix, are you aware of what your property could lease for per square foot in today’s market?” He sets up a secondary question: “Have you ever considered a professional third-party review of your property management to see if you’re maximizing your net operating income?”
- The Campaign: David uploads his list and script into SalesCloser.ai, syncs his calendar, and launches the campaign on a Monday morning. He then goes about his typical week—touring a property with a client, preparing a lease proposal, and meeting another client for lunch.
- The Results:
- By Monday afternoon, David gets a notification. Meeting Booked: An owner of a 120,000 sq. ft. facility was interested in discussing the lease rate. The AI had a 90-second conversation and booked a call for David on Wednesday.
- On Tuesday, two more meetings are booked. One owner is retiring and has been quietly thinking about selling. The AI’s call was the perfect catalyst. Another is an out-of-state owner who is frustrated with his current property manager and loved the second question.
- By the end of the week, David’s AI agent has worked through the entire list of 2,500 contacts. It had over 400 actual conversations with owners or their gatekeepers.
- The outcome: Seven highly qualified meetings are now on David’s calendar for the following week. Additionally, his dashboard indicates 45 owners who stated, “Not right now, but call me after the first of the year.” David now has a pre-built, warm follow-up list for his Q1 campaign.
In one week, while focusing on his active deals, David generated more qualified meetings than he typically would in two months of manual cold calling. This is the power of using AI for commercial real estate prospecting. He didn’t work harder; he worked smarter by deploying a tool to handle the volume, which allowed him to focus on high-value conversations.
The Broker of the Future: Your New Role
This shift in technology doesn’t make brokers obsolete. It does the opposite. It removes the most commoditized part of the job and allows you to ascend to a new role: the CRE Advisor.
The broker of the future spends less time hunting and more time consulting. They are data experts, strategists, and masterful negotiators. Their value isn’t in their ability to make 100 calls a day; it’s in their ability to take a qualified opportunity and create a winning outcome for their client.
By embracing tools that automate outreach to property owners and tenants, you save not only time but also resources. You are fundamentally changing the nature of your job for the better. You get to do more of what you love and what you’re good at. You can handle more clients, close more deals, and build a more sustainable and profitable business without burning yourself out in the process. The “smile and dial” era is over. The era of the intelligent, AI-powered CRE advisor has begun.
Frequently Asked Questions (FAQs)
Q1: Will this sound like a robot? Will property owners and decision-makers hang up immediately?
This is a common and valid concern. The technology has advanced incredibly in recent years. AI voices from leading platforms, such as SalesCloser.ai, are designed to be remarkably human-like, with natural language processing that enables them to understand context and respond intelligently. They have natural-sounding inflections and pauses. While it’s not a human, it’s effective enough to engage, qualify, and book a meeting. The goal isn’t to trick someone; it’s to have a quick and efficient conversation to determine if a follow-up with a human expert is warranted.
Q2: What kind of lists can I use? Do I have to provide my own?
You will achieve the best results by providing your own targeted list, built from reputable sources such as Reonomy, CoStar, or your own database. This ensures the AI is calling your ideal prospects. However, some AI prospecting companies may offer data and list-building services as an add-on if you don’t have the resources to build a list yourself. The key is always to start with the highest quality data possible.
Q3: Is this only for finding listings from property owners? What about tenant representation?
This technology is equally, if not more, effective for automating tenant representation. You can upload a list of companies in a specific industry or geographic area and use a script designed to uncover lease expiration dates. The AI can quickly work through a list of thousands of businesses to identify the handful whose leases are expiring in your target window (e.g., the next 18-24 months) and book meetings with their decision-makers.
Q4: How much time does this actually save a CRE broker?
The time savings are substantial. A typical broker might spend 10 to 15 hours per week on manual prospecting. An AI agent can accomplish the same volume of calls and generate better results in a matter of hours, running in the background. This realistically gives a broker back over a full day of work each week. That’s time they can reinvest into client service, market analysis, negotiating deals, and networking—the activities that actually generate income.
Q5: What’s the cost of using an AI prospecting tool like SalesCloser.ai? Is the ROI there?
Pricing for these platforms varies, but they are typically sold as a monthly or annual subscription. When you consider the return on investment (ROI), the math is compelling. If a broker’s average commission is $50,000, and the AI platform costs a few thousand dollars a year, it only needs to source one extra deal for the entire year to provide a massive ROI. Given the efficiency and scale, most brokers find that these tools pay for themselves many times over by helping them build a CRE pipeline that consistently produces new opportunities.
Q6: What happens when the AI can’t answer a specific question from a prospect?
The AI is not designed to be an expert on the market; you are. The script should be designed to keep the conversation within a narrow, qualification-focused framework. If a prospect asks a detailed market question or a complex financial query, the AI is programmed with a graceful exit. It will say something like, “That’s an excellent question, and something that [Your Name], our market specialist, would be best equipped to answer. They would be happy to address that on a brief introductory call. Are you available…?” It effectively uses the difficult question as a reason to book a meeting with the human expert.