Your WhatsApp AI agent, on the number your leads already message.
SalesCloser puts your AI agent on your WhatsApp Business number, so people get a helpful reply and your team steps in when a person is needed.
What is a WhatsApp AI agent from SalesCloser?
It is your SalesCloser agent working on your WhatsApp Business number. It replies to people who message you using your own knowledge and instructions, asks your qualifying questions, and hands the chat to your team when they ask for a person. It can also call leads over WhatsApp.
Your leads already message you on WhatsApp, whether you sell homes, run a clinic, enroll students, plan trips or offer services. Now every message gets an answer.
What your agent does on WhatsApp
Answers using your knowledge
It replies with the same prompt and knowledge base it uses everywhere else: your services, policies, opening hours and FAQs.
Qualifies the lead
It follows the instructions you give it, so it asks the questions that matter to your business: what the person needs, where and when.
Hands the chat to your team
A teammate can reply from the Chats tab, and the AI stays quiet until the chat is handed back.
Steps aside when asked
When the lead asks for a person, the AI stops, emails your team and holds the thread. If the thread goes quiet, it picks the conversation back up.
Honours STOP
WhatsApp has no carrier opt-out keywords, so SalesCloser handles it: when someone sends STOP, the agent confirms the opt-out and respects it.
Keeps one lead history
Every WhatsApp conversation joins the same lead and conversation history as your other SalesCloser channels.
Calls over WhatsApp
Campaign calls over WhatsApp
Your call campaigns can place their calls over WhatsApp instead of a regular phone line. Your agent runs the conversation the same way it does on any call.
Inbound WhatsApp calls
When someone taps the call button on your WhatsApp Business number, the call reaches your AI agent.
How setup works
1. WhatsApp Business account
Have a WhatsApp Business account with Meta business verification. Meta requires both before a number can be used this way.
2. Register your number
Your number is registered as a WhatsApp sender for your SalesCloser account and has to show as online. Our team helps with this step.
3. Assign an agent
Choose which of your AI agents answers on that number.
4. Turn on answering
In Account Settings, under Communication, or on the number's own settings, enable WhatsApp and then "Answer WhatsApp messages". We connect incoming messages for you.
5. Add calls if you want them
WhatsApp Business Calling has to be enabled for your number. Then tick "Use WhatsApp for outbound calls" in any campaign.
What to know before you start.
The agent replies; it does not start text conversations. WhatsApp allows open replies only within 24 hours of the lead's last message. Your agent answers inside that window. It does not send the first message, run text campaigns or send text follow-ups after the window closes. Campaigns can still call leads over WhatsApp.
Text only. The agent reads and writes text. Photos, voice notes, documents and locations are not handled, and the agent does not send media.
One agent per number. Each WhatsApp Business number is answered by one AI agent. For different agents, use different numbers.
A dedicated number. The number runs on the WhatsApp Business Platform, so it can't also be used in the WhatsApp Business app on a phone at the same time. Your team replies from SalesCloser instead.
Leads are matched by phone number. A WhatsApp conversation joins an existing lead when the phone number matches.
Meta's registration and verification can take some time, so it helps to start early. Read how SalesCloser passes conversations to your people in AI to human handoff.
Questions
Still wondering about something? Ask us on the call. We'll build your agent while we talk.
Can I connect the WhatsApp app I already use on my phone?
No. SalesCloser works with a WhatsApp Business number registered as a WhatsApp sender, with a WhatsApp Business account and Meta business verification. That number can't be used in the WhatsApp Business app at the same time. Our team helps you set it up.
Can the agent message my leads first or send WhatsApp campaigns?
Not by text. The agent replies to people who message you, within WhatsApp's 24-hour reply window. It does not send broadcasts or text follow-ups. It can call leads over WhatsApp as part of a call campaign.
What happens when a customer asks to speak with a person?
The agent stops, emails your team and holds the thread. A teammate can reply from the Chats tab, and the AI stays quiet until the chat is handed back. If nobody picks it up, the agent resumes after a quiet period.
Can the agent understand photos or voice notes?
No. Messages on WhatsApp are text only. For voice, use WhatsApp calls, which reach your AI agent directly.
What if someone wants to stop receiving messages?
When a person sends STOP, the agent confirms the opt-out and respects it.
How do I get started?
Book a demo. We'll show you how your agent works on WhatsApp and help you with Meta verification and sender registration.
Put your agent on WhatsApp.
See how it answers, qualifies and hands the chat to your team.