Every SalesCloser feature
All in one place: AI sales agents for chat, voice, video and phone. They talk with your leads on your website, by voice or video in the browser, over the phone and on WhatsApp, answer from your content, qualify buyers, book meetings and bring in your team when a person is needed.
- Website chat
- Voice and video
- Phone calls
- WhatsApp and SMS
- Calendar booking
Channels
One agent on your website, in the browser, on the phone and in messaging apps.
Website chat
Your agent answers visitors in a chat widget on your site, by text only or with voice and video too.
Learn more →Voice and video calls in the browser
Visitors can talk to your agent by voice or face to face on video, with no download needed.
Lifelike video avatars
Pick from a gallery of stock avatars that move and react naturally, or use a custom avatar of your own face or a brand character, including white-label avatars.
Learn more →One widget for chat, voice and video
A single embed lets a visitor start by typing, then switch to a voice or video call with the same agent, without losing the thread.
Phone calls
Agents answer inbound calls, make outbound calls, or both, and you mark which each agent handles.
Learn more →Your agent answers messages to your WhatsApp Business number, and campaigns can call leads over WhatsApp. Available on every account; you need a WhatsApp Business account with a registered number.
Learn more →SMS
Two-way texting and SMS campaigns with the same persona as on calls. Our team switches it on for your account.
Learn more →Widget layouts
Show the widget as a bottom bar, a floating button, full screen, or a sidebar that pushes your page aside instead of covering it.
Your brand on the widget
Set colours, a header image and reply bubbles. On paid plans you can hide the "Powered by SalesCloser" badge.
Opening messages and triggers
Greet visitors with an opening message and start conversations with engagement triggers.
Buttons and banners
The agent can show one-tap multiple-choice questions and link buttons in the chat and during voice or video calls.
Files, images and video in the chat
The agent can share files, images, video and audio as cards inside the chat.
Pre-call form
Ask for a visitor's details in a short form before a call starts, shown in the agent's language.
Signed-in visitor identity
If visitors are logged in to your site, the widget can identify them with a signed token, so conversations and calls attach to the right contact instead of an anonymous guest.
Conversations
How your agent talks, what it knows and what it can do on your site.
AI sales assistant
How the assistant answers, qualifies and books your buyers by chat, phone and video, and how it differs from a rep copilot.
Learn more →Qualify leads your way
Give the agent your questions and rules, and set different instructions for different situations with conditional prompts.
Learn more →Conversation style and scripts
Choose how the agent talks in AI Conversation Style: Casual (the default), Formal, or Scripted.
Answers from your content
The agent answers from the knowledge you give it, so replies match your products, pricing pages and policies.
Learn more →Product demos by screen share
During a browser video call, your agent shares your product demo videos on screen, answers questions as it goes, and can see a screen the visitor shares.
Learn more →50+ languages
Agents speak with leads in 50+ languages.
Learn more →Call language for each number
Each phone number can take its call language from the agent, from the caller's country, or from a fixed setting.
Natural speech-to-speech voices
Choose from a wide range of voices, including speech-to-speech voices that listen and reply in voice directly for more natural turn-taking.
Learn more →End-of-turn speed
For speech-to-speech agents, choose how long the agent waits after the caller stops speaking before it replies: Fast, Balanced or Patient.
Pronunciation dictionary
Add your brand, product and industry terms so the agent says them the way you want.
Type instead of spell
On web calls, when the agent asks for an email address or phone number, the chat panel opens so the caller can type it instead of spelling it out loud.
Page awareness
On your website, the agent knows which page the visitor is on and can tailor its answers to it.
Actions on your website
The agent can run functions you define on your own site during a conversation, such as creating an account or fetching a price from details the visitor shared.
Learn more →Pause handling and office sound
Turn off "Are you still there?" prompts if you prefer the agent to stay quiet during pauses.
Bring in your team
Hand the conversation to a person the moment the buyer is ready.
Call transfer
The agent can transfer a phone call to your team, route each lead to their own rep using a field on the lead, and try the next number if the first one does not answer.
Learn more →AI brings a rep into the live call
When a buyer is ready for a person, the agent alerts an available rep, who can listen in with a running summary of the call and then take over with one click.
Learn more →Waiting Room controls
Give each rep a star priority, offer calls to one rep at a time with a short countdown to accept or decline, and let reps claim, release or end calls.
Several reps on one call
More than one rep can join the same web call, and each rep can see who is already there before joining.
Bring another AI agent into the call
Allow an agent to invite one of your other agents onto a live web call, for example a specialist for a product line, when the conversation calls for it or the visitor asks.
Live lead intent score
While a conversation runs, the AI scores how interested the lead is and shows the score, its trend and the reasons behind it, so your team knows which calls to join.
Learn more →Live translated transcript
Reps can follow a call in another language through a live English transcript, switch back to the original wording in one click, and step in when needed.
Intercom handoff
Hand website chats to your team in Intercom.
A call button that checks who is available
Offer a live conversation with a rep only when someone is available, and a booking link or form when nobody is.
Booking and follow-up
Meetings on your calendar, callbacks and retries without manual work.
Calendar booking
The agent books meetings straight onto your Calendly, Cal.com or Cal.eu calendar during the conversation.
Learn more →Callbacks
If a lead asks to be called later, the agent schedules the callback for you.
Learn more →Retries
If a lead does not pick up, the agent can try again.
Learn more →Email follow-ups
After a call, an automation can send the lead a follow-up email.
Outbound calling
Calling campaigns that respect hours, caps and opt-outs.
Calling campaigns
Import leads from a CSV or Excel file and map each column, add them by API, or feed them in from Meta lead ads, and the agent calls through the list.
Voicemail and phone menus
The agent finds its way through phone menus and leaves a voicemail when nobody answers.
Learn more →Calling hours in the lead's time
Set calling hours that follow each lead's local time, so a 9am start means 9am where the lead is.
Learn more →Call caps
Limit how many calls a campaign starts per minute, hour or day.
Stop when the lead has talked
Have a campaign stop calling a lead once they have had a conversation, and cancel future calls for a lead when you need to.
Opt-outs and clean lists
Leads who ask not to be called again are blocked from future calls, and numbers that no longer work are removed automatically.
Campaigns pause if calling breaks
If your calling connection stops working, live campaigns pause and show you why, instead of failing quietly.
Knowledge
Your website, files and videos become the agent's answers.
Your website
A built-in assistant helps you set up: point it at your website and it builds your agent's knowledge base from your pages.
Learn more →Files and FAQs
Upload documents to the knowledge base and delete, reprocess or download them in bulk.
Videos
Upload videos and they are transcribed into the knowledge base, so the agent can answer from your recorded demos and training.
Private pages
Connect pages and endpoints that sit behind a login, using a bearer token, an API key or basic sign-in, so the agent can use content that is not public.
Improve imported pages with AI
When you add a web page, turn on Improve with AI to clean and structure the scraped content, removing noise while keeping the important information.
Integrations and automation
Connect your CRM and apps, and let the agent act in them.
CRMs
SalesCloser connects with HubSpot, Pipedrive, Zoho CRM, Zendesk and GoHighLevel, so call outcomes land on the right contact, and GoHighLevel pipeline stages can start your automations.
Learn more →Zapier and webhooks
Send data to your other tools during a conversation, when it ends, when a lead converts or when a campaign finishes.
API
Manage agents, leads, campaigns and conversations through the API, and add a lead to a campaign in one call.
Learn more →Sandbox and named API keys
Sandbox keys let you build and test a full integration without touching live leads, agents or conversations.
White-label API
For white-label accounts, webhooks, embeds, API docs and the Postman collection carry no SalesCloser name.
MCP server
On paid plans, connect an AI assistant such as Claude, Cursor or Codex to your account to read and manage agents, leads, campaigns and calls in plain language.
Meta lead ads
Connect your Facebook and Instagram lead forms to a calling campaign, and new form leads are called automatically.
Your own tools
Connect the agent to your own tool server, signing in through a pop-up with no key to paste, so it can look things up or take actions in your internal systems during a conversation.
After-call tasks in your apps
When a connected app's ready-made actions cannot do what you asked after a call, the built-in assistant works out the steps through the app's own API and repeats them on later calls.
Restaurant and hotel orders
Restaurants and hotels can let the agent search the menu, quote the price and send confirmed orders into Oracle Simphony POS.
Run your account from a chat
The built-in assistant can create and update agents, campaigns, leads and knowledge bases when you describe what you want, and asks you to confirm first.
Insights and quality
Every call and chat recorded, scored and easy to export.
Calls and chats in one list
Calls and chats sit in one list you can filter, recorded and transcribed for review.
Call status and outcome
Each call shows whether it connected and, separately, what happened on it, such as a booked appointment or a transfer.
Call quality scoring
Calls are graded against each agent's own setup and goals.
Learn more →Attempt history
See the full history of call attempts for each lead in a campaign.
Handoff reporting
See how often visitors ask for a person, how often your reps join, and each rep's join rate and handle time.
Exports
Export calls and leads with the fields, presets and formats you choose, including your custom lead fields.
Where your widget runs
An Embedded Sites tab lists the websites your agent's widget runs on, and each conversation shows the site it started from.
Security and admin
Sign-in protection, team roles and tidy agent folders.
Two-factor authentication
Each user can turn on two-factor sign-in with an authenticator app.
Strong passwords
Passwords need at least 12 characters, and passwords found in known data breaches are refused.
Security activity record
Sign-ins, failed sign-ins, password and two-factor changes, and API token changes are recorded so our team can trace activity on your account.
Team roles
Invite your team with Admin, Manager, Editor or Viewer access, and invite several teammates at once by pasting their emails.
Agent folders
Keep agents organized in folders as your team builds more of them.
Training videos in the app
Searchable training videos, organized by topic, sit inside the dashboard.
Switched on by our team
A few features need setup on our side before they work for your account. Our team switches them on and walks you through the setup. Ask about them when you book a demo or contact support.
SMS
Two-way texting and SMS campaigns. Texting US leads needs carrier registration for your number.
Learn more →Shopify
Merchants can set up SalesCloser from their Shopify admin and pay on their Shopify bill.
FAQ
Still wondering about something? Ask us on the call. We'll build your agent while we talk.
What does SalesCloser do?
SalesCloser provides AI sales agents that talk with your leads by website chat, browser voice and video calls, phone and WhatsApp. They answer questions from your content, qualify leads, book meetings, follow up, and bring your team in when a person is needed.
Does SalesCloser work on WhatsApp?
Yes. Your AI agent can answer customers on your WhatsApp Business number, hand the conversation to your team when they ask for a person, and call leads over WhatsApp. WhatsApp is available on every account: you need a WhatsApp Business account with a registered number, and replies follow WhatsApp's 24-hour messaging window.
Can the AI transfer a call to my team?
Yes. On phone calls the agent can transfer to your number, route each lead to their own rep and fall back to the next number if nobody answers. On web calls it can bring an available rep into the live conversation, and several reps can join the same call.
What languages does SalesCloser speak?
Agents speak 50+ languages. Each phone number can choose its call language, and your team can follow calls in other languages through a live English transcript.
Which CRMs does SalesCloser work with?
SalesCloser connects with HubSpot, Pipedrive, Zoho CRM, Zendesk and GoHighLevel. Salesforce and many other tools connect through Zapier, webhooks or the API.
Do I need to turn features on?
Many features are on for every account. Others, such as the Waiting Room, speech-to-speech voices, the Scripted style and calling hours in the lead's time, are switched on in your settings. SMS and Shopify are switched on by our team.
How does SalesCloser protect my account?
Each user can turn on two-factor sign-in, passwords must be at least 12 characters and are checked against known breaches, team roles control who can do what, and sign-ins and security changes are recorded so our team can trace activity.
Can developers build on SalesCloser?
Yes. There is an API with a documentation portal and code samples, sandbox keys for testing without live data, webhooks and Zapier, and on paid plans an MCP server for AI assistants such as Claude, Cursor and Codex.
Can SalesCloser match my brand?
Yes. You can set the widget's colours, layout and header image, use a custom avatar, and hide the "Powered by SalesCloser" badge on paid plans. White-label accounts get API docs and webhooks without the SalesCloser name.
How do I get started?
A built-in assistant helps you set up: give it your website and it builds a knowledge base and your first agent, then helps you connect a calendar. Book a demo and we will show you around.
See SalesCloser on your own leads
Book a demo and we will show you an agent answering, qualifying and booking for a business like yours.